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SKYLINE CONTRACTING

Creating an iconic, new look enhanced Skyline Contracting brand recognition.

THE PARTNERSHIP

What was originally a small project turned into a robust marketing overhaul and lifelong friendship.

From the second we met the folks at Skyline Contracting, we knew they were a perfect match for our agency. Kind, hard-working, solid people who do good business are always welcome in our book. They came to us needing a rebrand and since then, we’ve helped them establish a household name in the community, revamped their website, and continue to help them with all their marketing needs.

Logo Design

Branding

Website

Marketing

Social Media

Direct Mail

Print Collateral

Sponsorships

Branding

The roofing industry is a competitive market, and it’s imperative you have a visual brand identity that sets you above the rest. Skyline Contracting needed a new, unique, and recognizable brand in the field. Incorporating the iconic builders square, a new color palette, and several orientations of a new logo, we developed a brand that is easy to spot on the street!

PRIMARY LOGO

HORIZONTAL LOGO

FONTS

COLOR PALETTE

Color treatments and watermarks on your images is a way to enhance your social media presence.

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Color treatments and watermarks on your images is a way to enhance your social media presence.

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Create a sense of pride for your business with branded shirts and hats for your team.

Custom-designed icons develop your brand and can be used across all marketing channels.

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Custom-designed icons develop your brand and can be used across all marketing channels.

Website Design
& Development

Skyline Contracting needed a website revamp to showcase their new look, their quality workmanship, and provided an easy-to-navigate user experience for their customers. We incorporated their new colors, typography, reworked their site structure, and added a contact form to the footer, allowing users to easily contact SLC for a free inspection.

Marketing

To develop the brand further, we created a marketing strategy that combined traditional and digital marketing. Our traditional approach included outfitting their team with branded shirts and hats, equipping them with business cards and yard signs, and implementing a direct mail campaign to local neighborhoods to raise awareness. It’s been fun to see (and hear about) Skyline in the community.

Social Media

When we began to work with Skyline Contracting, we instantly recognized an opportunity to enhance their social media presence by simply optimizing their profiles, and changing their tone of voice in their posts. SLC is a team of genuine, hard-working men, and our conversation with our audience needed to reflect that. It was a game-changer to our approach in creating content for them.

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