Creating an iconic, new look enhanced Skyline Contracting brand recognition.
What was originally a small project turned into a robust marketing overhaul and lifelong friendship.
From the second we met the folks at Skyline Contracting, we knew they were a perfect match for our agency. Kind, hard-working, solid people who do good business are always welcome in our book. They came to us needing a rebrand and since then, we’ve helped them establish a household name in the community, revamped their website, and continue to help them with all their marketing needs.
The roofing industry is a competitive market, and it’s imperative you have a visual brand identity that sets you above the rest. Skyline Contracting needed a new, unique, and recognizable brand in the field. Incorporating the iconic builders square, a new color palette, and several orientations of a new logo, we developed a brand that is easy to spot on the street!
Skyline Contracting needed a website revamp to showcase their new look, their quality workmanship, and provided an easy-to-navigate user experience for their customers. We incorporated their new colors, typography, reworked their site structure, and added a contact form to the footer, allowing users to easily contact SLC for a free inspection.
To develop the brand further, we created a marketing strategy that combined traditional and digital marketing. Our traditional approach included outfitting their team with branded shirts and hats, equipping them with business cards and yard signs, and implementing a direct mail campaign to local neighborhoods to raise awareness. It’s been fun to see (and hear about) Skyline in the community.
When we began to work with Skyline Contracting, we instantly recognized an opportunity to enhance their social media presence by simply optimizing their profiles, and changing their tone of voice in their posts. SLC is a team of genuine, hard-working men, and our conversation with our audience needed to reflect that. It was a game-changer to our approach in creating content for them.