SHOEMAKER REAL ESTATE
Creating a brand identity for a top-selling residential real estate agent in Gainesville, Georgia.
THE PARTNERSHIP
Craig and his real estate team needed to elevate their look and feel to match the quality of their service.
As a top-selling residential agent for the Norton Agency, Craig Shoemaker came to us to create a brand for Shoemaker Real Estate that lived up to the values and personal approach he brings to every buyer or seller. Our team executed a comprehensive visual brand and brand voice, to set the foundation for marketing communications.
Logo Design
Branding
Patterns
Brand Voice
Print Design
Letterhead Suite
Brand Style Guide
Marketing Collateral
Branding
The primary icon of this brand is a take on a compass. Since it was first created thousands of years ago, the compass has been a symbol of safety and protection because it guides you home and prevents you from getting lost. It is practical and functional, but also has become a symbol with profound meaning. This mirrors the home buying and selling process – one that is practical, but extremely emotional. Being that the Shoemakers are a sailing family, it was the perfect symbol to integrate into their brand. From the visuals to the brand voice, this theme was applied consistently across touchpoints, to create a cohesive and professional brand experience for their clients.
PRIMARY LOGO
HORIZONTAL LOGO
FONTS
COLOR PALETTE
Marketing
To develop the brand further and give a unique leave behind for potential clients, we created a Sellers Guidelines booklet. It delivered both practical advice and on the brand promise of “leading people towards home.” Additionally, every business owner needs a professional business card and email signature, which we created and implemented for Craig and his team.
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