SHOEMAKER REAL ESTATE
Creating a brand identity for a top-selling residential real estate agent in Gainesville, Georgia.
Craig and his real estate team needed to elevate their look and feel to match the quality of their service.
As a top-selling residential agent for the Norton Agency, Craig Shoemaker came to us to create a brand for Shoemaker Real Estate that lived up to the values and personal approach he brings to every buyer or seller. Our team executed a comprehensive visual brand and brand voice, to set the foundation for marketing communications.
Brand Style Guide
The primary icon of this brand is a take on a compass. Since it was first created thousands of years ago, the compass has been a symbol of safety and protection because it guides you home and prevents you from getting lost. It is practical and functional, but also has become a symbol with profound meaning. This mirrors the home buying and selling process – one that is practical, but extremely emotional. Being that the Shoemakers are a sailing family, it was the perfect symbol to integrate into their brand. From the visuals to the brand voice, this theme was applied consistently across touchpoints, to create a cohesive and professional brand experience for their clients.
To develop the brand further and give a unique leave behind for potential clients, we created a Sellers Guidelines booklet. It delivered both practical advice and on the brand promise of “leading people towards home.” Additionally, every business owner needs a professional business card and email signature, which we created and implemented for Craig and his team.
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