LYDIA J. SARTAIN
As one of the leading attorneys in Northeast Georgia, we were tasked to set Lydia Sartain above the rest.
Creating a brand from the ground up is easy when you’re working with someone as inspiring as Lydia J. Sartain.
We were thrilled when Lydia was referred to us to design a brand that matched her level of sophistication and expertise. Her dedication to her clients and the community resonated with us so deeply, and we were honored to help her establish her new name in town. Since then, we continue to work with Lydia on her social media presence and overall marketing strategy. And her accomplishments and strength impress us every day.
Stepping out of her comfort zone, Lydia J. Sartain partnered with us to launch her new law firm. She needed a brand that was professional, with a touch of an “established” feel. In addition, she wanted something that was not too feminine, and that could grow with her as the firm grew. When designing this logo, we incorporated a darker color palette with a splash of yellow-gold, and used her initials, LJS, making it easy to recognize. This logo truly embodies this courageous woman, and it is a solid foundation for her firm.
Lydia J. Sartain’s website was a lot of fun to design because not only did her brand inspire us, but her office design was the true inspiration. We let her office guide the design, incorporating shades of blues, unique patterns, and showcasing the actual office through professional photography. We wanted her clients to get to know her through the screen. As you browse through her website, you’ll see her personality shine through, and the subtle animations keep you clicking to the next page.
How you approach your client from beginning to end is crucial to establishing a credible rapport with them. From the get-go, LJS has given us creative liberty to take her new brand to the next level. She’s allowed us to build her brand by exploring various channels, such as custom designed cups, high-end business cards, and interactive mailers. Exploring these opportunities is what we do best.
As an active member in the Hall County community, it was important to extend her personality and authenticity to her business profiles on social media. Our goal was to create an approachable social media presence with content that showcased her and her team, as well as feature their expertise in family law.
Let’s just say, this woman knows how to host an event. We assisted the LJS team in planning a ribbon cutting ceremony at her new office, a birthday party to celebrate Lydia’s birthday, as well as facilitated a company retreat. In each of the events, we coordinated vendors, programs, and executed all of the details to make each event memorable.
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